No matter how much we like to think that we always make super smart decisions while shopping, the truth is that we’re often duped into spending more. Several articles appeared on the web this week detailing how the culture around shopping influences us to shell out more money - even if we don’t intend to. Check out these stories for ideas on how to avoid getting sucked into the tricky shopping experience.
This article from The Simple Dollar points out how we’re constantly fooled into paying more for extra features we probably won’t even use. Car companies actually put that ‘new car smell’ into their vehicles because it’s been proven to entice shoppers. Customers are also duped into paying more for package deals - so you should try breaking down what you’re actually paying for before you pull out your wallet.
Those sneaky retailers know what they’re doing. In brick-and-mortar stores, you’re tricked into spending more with special scents, product placement, and music. Business Insider has put together a list of the many ways stores fool you into adding more items to your cart. Hint: don’t use a shopping cart - if you’re committed to carrying your items around the store, you’re less likely to keep picking up more products!
Stefanie O’Connell from The Broke and Beautiful Life wrote a great piece about how easy it is to get caught up in a spending spree when you’re shopping at certain retailers. She noted that the presentation in specific stores evokes a ‘must-buy’ mentality that she doesn’t experience when shopping at thrift stores. The post is a helpful reminder to check in with yourself before you purchase things impulsively!
It’s easy to get caught up in the seemingly great bargains at outlet and factory stores. However, this Money Crashers piece points out that you have to beware of items that might only appear to be good deals. There are tons of great tips in this piece, like not assuming outlet stores always have cheaper prices and how to do a little digging to find the best clearance prices in the store.
Stick to the tips from these articles, and you’ll never be fooled by retailers again!