How to Create a Customized Deal Feed Using Twitter and HootSuite

Are you planning on shopping online this Black Friday or Cyber Monday? Does the thought of searching for a deal overwhelm you? Wouldn’t it be great if you could just have a curated list of coupons and sales for the things you actually want sent right to you? Well, you can. All you have to do is use Twitter and Hootsuite to create a custom deal stream – and this is how to do it.

1. Create a Twitter Account

If you already have a Twitter account, feel free to use that one. However, I recommend creating a new account to keep your existing one free from shopping clutter.

Visit Twitter’s site and sign up for a new account. It really doesn’t matter what username or email account you associate with this handle – you’re not going to be doing any Tweeting.

2. Follow Your Target Stores

Alright, this step is best done with a little extra planning. You want to follow all the stores you might be shopping at for the holidays. If you know the exact item you want, I suggest searching Google Shopping to see everywhere it is available and following those stores. 

No matter where you plan to shop, be sure to include the big guns like Best Buy, Target, Walmart, and Amazon. Not only are they likely to have a great deal on whatever you’re looking for, they have dedicated deal-oriented Twitter accounts you’ll want to follow.

I also recommend following a variety of coupon and deal sites, as they will be promoting the latest deals from a variety of stores.

3. Sign Up for HootSuite and Integrate with Your Twitter Account

Don’t worry, it’s not as difficult as it sounds.

After you have followed all your prospect stores on Twitter, visit HootSuite and set up a new account. In the second step of the sign-up process, connect your Twitter account with Hootsuite.

You will be asked if you want to “Authorize HootSuite to use your account?” Type in your password and click “Authorize app.”

4. Set Up a Research Stream

This is where the magic really happens. HootSuite will prompt you to set up a stream. Select “Search” as the type of stream you want. This will allow you to search Twitter for any words or hashtags mentioned on the accounts you follow.

Adjust the settings of your stream, and view the “Keyword” tab. You can add all the words you want to track (well, 3 per stream in the free version) on Twitter. Here’s a few I recommend:

  • Product name
  • Coupon
  • Sale
  • Deal

4. Watch the Deals Roll In

Your stream is now a curated list of the terms you’re searching for. Instead of scouring the web for the best deals, they will appear in this list in real-time.

Remember the more relevant Twitter accounts you follow the greater chance you have of finding a deal. You also might want to set up multiple streams for the different products or stores you plan to shop for – it helps reduce the “noise” for each item and allows you to focus in on finding the best price when something goes on sale. 

Similar posts