Why Apple is 'Very Interested' in HP

When you think of Apple and HP, one of the first things that comes to mind is competition. Mac vs. PC. OS X vs. Windows. That’s why it comes as big news that Apple has expressed interest in one of Hewlett-Packard’s latest projects.

According to Joseph Kovar’s post at the tech-site CRN.com, Apple is “very interested” in HP’s Project Moonshot servers. Though the claim has not been confirmed, Apple is said to be one of several big-name companies, that also includes Facebook, looking to utilize the high-density, low-power consumption servers which started shipping in April.

This begs the question: why? Apple has been notoriously secretive about the inner workings of its data centers. Rumors have circulated for years about the company's relationship with IBM, Oracle, and other companies that provide digital data solutions. As Apple’s iCloud solutions continues to grow, however, so does their need for data management.

HP’s Project Moonshot servers use up 89% less energy and 80% less space than the competition – a single rack can hold up to 450 of the high-performance servers. The use of Intel’s new Atom S1200 chips, released last December, helps deliver the added power boost. On top of that, the Cult of Mac reports that new AMD and ARM processors expected to be announced in October, and that could mean an additional performance upgrades.

Whatever the future for Project Moonshot, one thing is certain. Rumors around Apple’s technology will continue to circle as tech-experts examine the company’s every move. 

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